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Not sure which funnel
to build first?

Every coach, trainer, and consultant is at a different stage. The funnel that fills a webinar host's calendar won't work for a course creator. This guide helps you find exactly what fits — your offer, your audience, your stage.

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Start Here

Three questions that decide everything

Before choosing a funnel, answer these. Your answers point directly to the right starting point.

Question 01
What are you selling?
A high-ticket 1:1 coaching or consulting package (₹25K+)
A group program, cohort, or live workshop (₹999 – ₹25K)
A digital course or pre-recorded program (₹2K – ₹15K)
Nothing yet — still building audience and awareness
Question 02
Where is your audience right now?
I have an existing WhatsApp/email list or social following
I'm active on LinkedIn or Instagram but have no list
I have old leads who've gone cold — haven't contacted them in months
Starting from scratch — no audience, no list
Question 03
How do you prefer to sell?
Live — I want to speak, host sessions, and close on calls
Automated — I want a system running while I work with clients
Community-led — I want to deliver value first, then sell
Not sure yet — I need to test what works for my audience
Still unsure which funnel fits you?
We'll map the right one for you in 30 minutes — free, no obligation.
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Quick Reference

Funnel map — at a glance

Five funnels, five different jobs. Before you read the deep-dives below, use this table to find your lane.

Funnel What It's Really For Price Point Key Insight
Webinar Funnel Low-to-mid ticket, one-to-many selling ₹999 – ₹25K High volume, lower commitment per lead. Established coaches can sell high-ticket on webinars — but only after building significant audience trust first.
VSL Funnel High-ticket offer — drives to discovery call ₹25K – ₹5L The video builds enough trust that someone wants to get on a call. The funnel doesn't close the sale — it books the call that does.
Lead Magnet Funnel Audience priming at awareness level ₹0 – ₹99 Not a sales tool. A relationship starter. Gets someone into your world when they're not yet ready to pay.
Challenge Funnel Participation + launch vehicle ₹499 – ₹15K Can be free (awareness play) or paid (quality filter). Paid challenges have 3–5× higher completion rates than free ones.
Course Launch Funnel Pre-recorded digital product ₹2K – ₹15K Needs an existing warm audience or a lead magnet funnel running in parallel. Don't launch to an empty list.

Choose Your Funnel

Each funnel, explained simply

What it is, who it's for, what you need to make it work — and the honest reality most people don't tell you.

Webinar Funnel
₹999 – ₹25K
"Sell to many, one session at a time."
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What it is
You host a session — live or pre-recorded — where you teach something valuable and make an offer at the end. People register, show up, listen, and either buy or follow up after.
Best for
Coaches and trainers with a group program or workshop priced between ₹999 and ₹25,000 who want to sell to a room rather than one person at a time.
What you need
A topic people will actually register for, a clear offer, and a way to follow up with those who didn't buy on the day.
We build and run the full system for you.
The honest reality: Most registrants won't show up, and most attendees won't buy in the first session. The money is usually in the follow-up, not the webinar itself.
VSL Funnel
₹25K – ₹5L
"The video qualifies. The call closes."
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What it is
A page with a 15–20 minute video where you explain who you help, what you do, and why someone should talk to you — followed by a button to book a call. The video filters. The conversation closes.
Best for
Coaches and consultants with high-ticket offers above ₹25,000 who prefer to close on a one-on-one call rather than in a group setting.
What you need
Comfort recording a clear, confident video, a well-defined offer, and a reliable process to close on discovery calls.
We build and run the full system for you.
The honest reality: A VSL isn't meant to sell directly. Its only job is to get the right person to book a call — and stop the wrong person from booking one.
Lead Magnet Funnel
₹0 – ₹99
"Get into their world before you ask for anything."
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What it is
You offer something genuinely useful — a guide, checklist, template, or short video — in exchange for a WhatsApp number or email. Once someone's in, you stay in touch and introduce your paid offer over time.
Best for
Anyone who wants to build an audience before selling. Essential if you're starting out or launching something new and need people in your world first.
What you need
A resource people actually want — not something made quickly to tick a box. One specific problem, solved well.
We build and run the full system for you.
The honest reality: This is not a quick-revenue tool. It's a relationship-building tool. The payoff comes when you have a warm list to sell to — everything else compounds from here.
Challenge Funnel
₹499 – ₹15K
"Let them experience your work before they pay for it."
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What it is
A 5–7 day structured experience where you guide a small group through daily actions or lessons. By the end they've had a real result or shift — and you present your paid program to a group that already trusts you.
Best for
Trainers and coaches who teach well in a live group setting and want to demonstrate value before asking someone to commit to a longer program.
What you need
Focused content for each day (actionable, not just informational), a space to run it, and an offer ready to go at the end.
We build and run the full system for you.
The honest reality: Free challenges attract more people but fewer completions. A paid challenge (₹499–₹2,999) attracts fewer people but much higher commitment and much better conversion at the end.
Course Launch Funnel
₹2K – ₹15K
"Build it once. Open it to the right people at the right time."
↓
What it is
You create a pre-recorded course, open registrations for a fixed window, then close them. A launch sequence builds anticipation before you open and urgency as the deadline approaches. Sold in batches, not all the time.
Best for
Coaches and trainers who have documented their process clearly enough to teach it without being live — and who have an audience (or are actively building one) to launch to.
What you need
A course that's complete or close to it, a warm list to launch to, and a clear launch window. Without an audience, run a lead magnet funnel first.
We build and run the full system for you.
The honest reality: A course launch without a list is just a page with no visitors. The funnel works when you have warm people to send to it. Build the list first, launch second.

Common Question

Free or paid? The decision most coaches get wrong.

Whether to charge for your webinar, challenge, or lead magnet changes everything — registrations, show-up rate, audience quality, and revenue. Here's the honest breakdown.

✓ Free ₹ Paid When to switch to paid
Webinar More registrations, lower show-up rate. Works well for offers below ₹10K where you need volume to convert. ₹99 – ₹499 entry fee. Significantly higher show-up rate, much higher intent. People who pay, show up. When your offer is ₹10K or above and you'd rather speak to 30 serious people than 200 browsers.Rule: <₹10K go free. ₹10K+ test paid.
Discovery Call Lower barrier, maximum calls booked. Standard starting point for most coaches. Some low-intent bookings expected. ₹499 – ₹999 clarity session fee. Filters out time-wasters. Every booking is pre-qualified by the payment itself. Only when you're established and getting more calls than you can handle. Don't charge until your calendar is consistently full for free.Rule: Start free. Charge only when you have too many calls.
Lead Magnet Maximum reach. Fastest way to grow a list from zero. Exchange WhatsApp/email for the resource. ₹49 – ₹99 tripwire. Smaller list, but someone who pays ₹99 is 10× more likely to buy from you again. When quality matters more than quantity — you want buyers on your list, not just browsers.Rule: Go free to build fast. Go paid to build better.
Challenge Highest participation numbers. Great for first-time challenges and awareness campaigns. Many join, fewer complete. ₹499 – ₹2,999 participation fee. 3–5× higher completion rate. Covers your costs. Creates real commitment. Once you've run it free and know the format works. A paid challenge signals seriousness — participants treat it like a course.Rule: First run free to learn. Charge once it's proven.

Fill The Funnel

How to bring traffic to your landing page

A well-built funnel with no traffic is a shop with no footfall. Match your channel to where your ideal client actually spends time — not where you're most comfortable posting.

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LinkedIn
Best for: Consultants · Corporate Trainers · B2B Coaches · Financial Advisors
  • Profile optimised to speak to your ICP — not your resume
  • 3–4 posts per week: insights, stories, results — not promotions
  • LinkedIn Events for webinar registrations (highest converting on this platform)
  • DM outreach to targeted decision-maker profiles
Launchly360 manages your LinkedIn DM outreach — targeted profiles, conversation-first sequences, no cold pitching.
Highest-intent leads of any organic channel. Quality over volume.
📸
Instagram
Best for: Life Coaches · Health Professionals · Mindset · Course Creators
  • Reels for reach — educational hooks, not entertainment content
  • Stories for nurture — polls, Q&A, behind-the-scenes
  • Bio link pointing directly to your landing page
  • Auto DM flows triggered by reel comments or story replies
Launchly360 builds Instagram Auto DM flows that convert comment and story engagement into WhatsApp leads automatically.
High volume, moderate intent. Best paired with a lead magnet or challenge.
💬
WhatsApp Broadcasts
Best for: Anyone with existing contacts — especially cold or inactive lists
  • Broadcast to existing contacts announcing a webinar, challenge, or lead magnet
  • 85–95% open rates vs 20% for email
  • Community-based sharing when participants invite others
  • Reactivation sequences for leads gone cold
Launchly360 runs cold lead reactivation campaigns on our own WhatsApp platform — re-engaging dormant lists and moving them back into your funnel.
Highest open rate of any channel. Best for activating existing warm contacts.
▶️
YouTube
Best for: Course Creators · Expert Trainers · Coaches with Deep Frameworks
  • Long-form educational content (10–20 min) that demonstrates expertise
  • End screen and description CTAs pointing to lead magnet or webinar
  • Search-optimised titles that attract people already looking for answers
  • Results compound over 6–12 months of consistent publishing
Launchly360 builds the landing page and lead capture system your YouTube traffic lands on — so views convert to leads, not just views.
Slowest to build, highest long-term leverage. Not a quick traffic source.
🤝
Referrals & Existing Clients
Best for: Everyone, at every stage — highest-converting source bar none
  • Simply asking satisfied clients to refer one person — most coaches never do this
  • Creating a referral incentive: bonus session, discount, upgrade
  • Building a formal affiliate structure for larger programs
  • A referred lead converts 3–5× better than any cold source
Launchly360 builds upsell and cross-sell flows that keep existing clients engaged — increasing LTV and naturally generating referrals.
Highest conversion rate of any channel. Often the most overlooked.
📢
Paid Ads
Best for: Coaches with a proven, converting funnel who want to scale volume
  • Meta Ads — Best for B2C: lifestyle, health, mindset, course creators
  • Google Ads — Best for search intent: people actively looking for what you do
  • LinkedIn Ads — High quality, high cost. Best for B2B high-ticket offers
  • YouTube Ads — Best for driving cold audiences into a VSL funnel
Important: Paid ads amplify what's already working. Running ads to an untested funnel burns budget. Launchly360's approach — prove the organic system first, then introduce paid to scale.
Fastest volume. Zero forgiveness for a leaking funnel.

Quick Reference

Which traffic source feeds which funnel?

Not every channel works for every funnel. Use this as your starting shortlist.

Funnel Best Traffic Sources
Webinar Funnel LinkedIn Events Instagram Stories WhatsApp Broadcast Existing Contacts Referrals
VSL Funnel LinkedIn DM Outreach Meta Ads Google Ads YouTube Ads
Lead Magnet Funnel Instagram Reels + Bio LinkedIn Posts Any Organic Channel Meta Ads (low cost)
Challenge Funnel Instagram Stories + Posts LinkedIn Posts WhatsApp Broadcast Referrals
Course Launch Funnel Email List WhatsApp List Instagram + LinkedIn Posts Affiliates Past Students

Still not sure where to start?

Every business is at a different stage. A coach with 3,000 LinkedIn connections needs a different starting point than someone building from scratch. A free strategy call gives you a clear picture — which funnel, in which order, with which traffic source — in 30 minutes.

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